The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to July 2014, shows Chinese manufacturer Xiaomi has continued its reign over the Chinese market, holding on to the top spot with ease for the fourth consecutive month. It boasts an astounding 31.6% share of the urban Chinese market, followed by Samsung and Huawei.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel
ComTech, comments: "We have seen huge shifts in power in the Chinese
smartphone market over the past year. Xiaomi has been the standout performer
and Huawei has also seen excellent growth, while Coolpad has increased its
share more modestly from 5.2% to 6.1% over the year. Considering the success of
rapidly growing local brands in the Chinese market, it will be only a question
of time before they seek further expansion internationally in a similar way to
Huawei, and more recently Xiaomi". The same success however is not shared
by all local brands such as ZTE, Lenovo and Oppo who have seen their shares
come under real pressure recently.
Android has been instrumental to the success of Chinese brands,
and also for smaller local European brands such as Wiko, which have helped grow
Android's market leading share in Europe to 75.1%. Apple still retains second
place with a 14.5% share of the market, while Windows takes third, accounting
for 8.5%.